Sreshta Joshi · Toronto

Strategy with taste.
Growth with proof.

I connect market signals, brand and performance—and turn them into commercial momentum.

Sreshta JoshiBrand · Growth · Creative direction
Selected work ↓
Black stone wrapped in a luminous orange ribbon

My point of view

Attention opens the door.
Clarity moves the business.

01 · Selected work

Four decisions.
Four measurable outcomes.

Each case is shown as a business problem, the decision I made and what changed.

01

Minimalance
Brand launch

Design · Go-to-market · Acquisition

Built a brand—and its route to market.

A new design brand needed a clear position and a launch plan capable of moving customers from discovery to purchase.

150%above the 90-day acquisition goal≈ $800Kfirst-year revenue
Minimalance dining collection and product graphics at launch
Product story · Brand and launch experience
My role

Led go-to-market strategy, brand positioning, integrated marketing communications, customer acquisition, PR, events and the sales experience.

Key decision

Design one connected customer journey instead of separate channel plans.

Outcome

Commercial momentum arrived quickly because the story, media, experience and service all made the same promise.

02

Camfire
Growth leadership

Portfolio · Operations · Revenue

Brought eight brands into one commercial rhythm.

Eight brands, four countries and multiple partners needed shared direction without losing local context.

$7.2Minfluenced pipeline+27%marketing ROI
Sanitized campaign dashboard showing paid reach and impressions
Performance view · private account details removed
Sreshta reviewing marketing performance in a Toronto office
Portfolio leadership
My role

Led a six-person team, agency and vendor relationships, eight brands and a $1.2M portfolio budget across campaign planning, CRM, analytics and performance reporting.

Key decision

Give every brand one owner, one scorecard and one review rhythm tied to pipeline and revenue.

Outcome

CPC fell 18% and conversions rose 10% while the portfolio gained a clearer view of marketing ROI.

03

REMIC
Paid acquisition

Search · Performance Max · CRO

Fixed the signal before adding spend.

The acquisition program needed clearer intent, stronger measurement and a more connected landing journey.

2,260conversions≈ $35cost per acquisition
REMIC Fund My Dream acquisition campaign
Campaign concept
REMIC HLLQP enrollment creative
Program acquisition
My role

Reworked paid search and Performance Max structure, bidding signals, conversion-rate optimization, campaign reporting and dashboarding.

Key decision

Correct query intent and measurement before increasing the budget.

Outcome

A clearer acquisition model connected media decisions to conversion quality.

04

Xipster
B2B SaaS demand

Product marketing · Content · Demand

Made a complex product easier to buy.

A Canadian payments product needed a clearer story, more useful content and stronger demand generation.

+28%lead generation
Short-form campaign
Xipster launch creative set
Campaign toolkit
My role

Shaped product marketing, content management, SEO, email marketing, paid search, paid social, website traffic and sales-enablement support.

Key decision

Lead with business use cases, then prove product value.

Outcome

The connected content and acquisition program contributed to stronger lead generation.

More project work

Different markets.
Clear decisions.

Open a project for the brief, strategy and execution.

Radhe Dhokla delivery campaign featuring Manchurian, noodles and Chinese bhel Radhe Dhokla Janmashtami campaign Radhe Dhokla product campaign featuring savoury dishes
05

Radhe Dhokla

A practical growth roadmap spanning local discovery, delivery, catering and packaged products.

Business strategy · Content · Customer engagement
Incuse Digital logo
06

Incuse Digital

Content architecture, AI-assisted production and project management shaped into a repeatable workflow.

Content operations · AI enablement · Process improvement

02 · Creative direction

Ideas should move.
So should the work.

Independent campaign, product and AI-assisted motion studies. Creative direction—not client commissions.

Independent concept · HealthCan

Humour in
healthcare.

A campaign study built around one human truth: the wait is hard enough.

Campaign conceptCreative direction · AI-assisted film
Before Every YesSpeculative financial film
Form in motionAI-assisted visual study
Woman using a connected healthcare service on her phone
Connected careIndependent healthcare visual study

03 · Echoes

Composition before conversion.

Painting and metalwork trained my eye to find structure inside complexity.

Verdure abstract artwork
Verdure36 × 36 in
Voyage abstract artwork
Voyage36 in diameter
Raga abstract artwork
Raga36 × 36 in
Pulse abstract artwork
Pulse23 × 17 in
Drift abstract artwork
Drift36 × 24 in
Concrete abstract artwork
Concrete32 × 26 in
Professional portrait of Sreshta Joshi

04 · About

I lead where brand, growth and operations meet.

Fourteen-plus years across B2B and B2C businesses taught me that brand, demand and operations work better when managed together.

My experience spans go-to-market strategy, integrated marketing communications, product and growth marketing, content, paid search, paid social, customer acquisition and conversion-rate optimization. I have also led marketing operations, CRM and automation programs, portfolio budgets, agency and vendor relationships, dashboards and performance measurement tied to pipeline and revenue.

I’m most useful when the market is noisy, the journey is fragmented and the next decision needs both analytical clarity and creative judgment.

Education

MBA, Marketing · Nirma University
Digital Marketing · University of Toronto

Credentials

Google Analytics Individual Qualification
Google Ads Search

Platforms

HubSpot · Salesforce · Google Ads · Meta · Analytics and dashboarding tools

05 · Contact

Have a complex marketing challenge?
Let’s make the next move clear.

joshisreshta@gmail.com ↗LinkedIn ↗